Understand the problem
I speak to users and staff, review existing feedback and look at the current product, so the team knows what needs to change before any screens get drawn.

DIGITAL PRODUCT DESIGN · STARTUPS + PRODUCT TEAMS
I help small teams turn an early idea or an awkward existing product into a tested flow, a clear interface and decisions the development team can use.
I speak to users and staff, review existing feedback and look at the current product, so the team knows what needs to change before any screens get drawn.
I organise the requirements, content and user journeys, then separate the first useful release from ideas that can wait. This gives the team a product it can build and test.
I design the important flows and make the difficult interactions realistic enough to test. Findings are recorded as concrete changes the team can act on.
I prepare responsive states and reusable interface patterns, answer implementation questions and review the working product. I can also build frontend parts in React and TypeScript.
04 / DIGITAL PRODUCT DESIGN
THEARE WORTH TESTING EARLY.
A prototype is useful when it settles a real product question. I focus testing on the decisions that would be costly to discover after the full build.
UX Research · Product Design · Full-Stack
A digital-safety product shaped by 241 usable survey responses, police expert interviews and a field test before its next funding stage.
Read case studyDesign · Frontend · Full-Stack
A bilingual planning product whose main flow changed through 24 moderated usability sessions before launch.
Read case studyProduct Design · Full-Stack
A connected creative platform with discovery, profiles, community features and a working browser-based pixel editor.
Read case study07 / CONTACT